Picture this, you have just started a business and now you need it to stand out to consumers. You want to make your logo and all your other business branding as unique as possible, to obtain instant brand recognition. But, once you come up with the perfect branding strategy, how do you ensure that it is protected?

A Trademark is considered intellectual property. Trademarks apply to the things that distinguish your products from the products of other companies. They are generally logos, symbols, and branding. However, Trademarks can also apply to words, symbols, packaging, and even sounds. Trademarking is how you protect your brand identity.

You may think that trademarking is just for large brands. However, protecting your hard work and brand identity is just as important for your small business as it is for large corporations. Having a Trademark will stop competitors from stealing your customers by copying your brand, and it will protect your reputation from a copycat’s bad behavior. It will also give you the peace of mind that you will never have to re-brand because someone else decided to apply for a Trademark before you did.

Additionally, you might be using someone else’s name without knowing. Using a name, logo, symbol, or other branding that a company is already using may be Trademark Infringement. A Trademark attorney can help make sure you are not using someone else’s name, logo, or other brand identity that could result in a costly lawsuit.

Obtaining a Trademark is relatively straightforward. However, Trademark assessment is done on a case-by-case basis. If you have a question about whether parts of your brand identity are trademark-worthy, an attorney at Hartsfield & Egbert can help. You can contact the Attorneys at Hartsfield & Egbert, PLLC at (405) 285-6858, or visit our website www.helawedmond.com and schedule a consultation.

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