What is a Strong Trademark? You will want to think about what constitutes a strong Trademark before registering a Trademark. Having a strong Trademark can be very important for a business. You can distinguish your goods or services from others and easily protect them from copycats and infringement by using a Strong Trademark.

Before registering a Trademark, it is essential to consult with an attorney who has experience in Trademark Law. Your Trademark Attorney will ensure you are meeting the requirements for a strong Trademark and are protected. A Trademark Attorney knows little details and requirements that could save you from wasting valuable time and money.

There are different types of Trademarks. A Trademark Attorney will be able to help guide you in picking a solid Trademark. Some are easier to not only register but protect in cases of infringement. The best Trademark is either Fanciful, Arbitrary, or Suggestive.

Three different types of Strong Trademarks.

  1. A Fanciful Trademark:
    • Consists of a made-up word that only functions as a Trademark.
    • For example, Xerox was non-existent before being Trademarked for copy machines.
  2. An Arbitrary Trademark:
    • This will be a word that has no correlation to the product you are looking to protect.
    • For example, Apple has notoriety as an enormous tech company, but the plain meaning of apple is a fruit.
  3. A Suggestive Trademark:
    • This is a word or phrase that requires imagination to get to the product.
    • For example, “Chicken of the Sea” will require a consumer to think before concluding that the product is tuna.

Contact us to learn more.

Coming up with a strong Trademark can be challenging. A Trademark Attorney can ensure that your products and services are recognizable. And, most importantly, protected. If you have a question about whether your brand is trademark-worthy, an attorney at Hartsfield & Egbert can help. You can contact the Attorneys at Hartsfield & Egbert, PLLC at (405) 285-6858, or visit our website www.helawedmond.com and schedule a consultation.

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